UpNow24 – Terms and Conditions

Effective Date: 6 November 2026
Last Updated: 6 November 2026

Welcome to UpNow24.

These Terms and Conditions ("Terms") govern your access to and use of the UpNow24 mobile application, website (https://www.upnow24.com), and related products, features, and services (collectively, the "Platform").

By accessing, registering, browsing, or using UpNow24, you acknowledge that you have read and understood these Terms and agree to be bound by them.

If you do not agree with these Terms, please discontinue using the Platform.

1. About UpNow24

UpNow24 is a multi-service digital marketplace and city services platform designed to connect customers with local businesses, merchants, sellers, delivery partners, and service providers.

Our Platform may offer access to:

Food Delivery
Shopping and Local Marketplace
Pharmacy and Healthcare Essentials
Used Items Marketplace
Property Buying, Selling, and Renting
Gadi Bazar – New and Used Vehicle Marketplace
Car Rental and Taxi Booking
Parcel Pickup and Delivery
Home and Professional Services
Other digital marketplace services introduced from time to time

Services are subject to availability, location, eligibility, and applicable regulations.

UpNow24 may act as a technology intermediary, marketplace facilitator, or direct service provider depending on the particular service and transaction.

Unless expressly stated otherwise, products and services listed by independent third-party providers remain the responsibility of those providers.

2. Acceptance of Terms

By using UpNow24, you agree to:

Provide accurate and truthful information.
Use the Platform only for lawful purposes.
Follow applicable laws and regulations.
Respect the rights of other users and service providers.
Comply with the policies applicable to individual services.
Avoid fraudulent, misleading, or abusive activities.

Additional terms may apply to particular services, promotions, transactions, or third-party providers.

Where applicable law grants mandatory consumer rights, those rights will prevail over any conflicting provision of these Terms.

3. User Eligibility

Users must be legally capable of entering into binding agreements under applicable Indian laws.

Individuals under 18 years of age may use the Platform only with appropriate parent or legal guardian involvement, where permitted by law.

Certain services may require additional age verification, identity verification, licenses, prescriptions, or eligibility checks.

UpNow24 may restrict access to services where legally required.

4. Account Registration and Security

Certain features may require account registration using a mobile number, email address, OTP verification, or another supported authentication method.

Users are responsible for:

Maintaining accurate account information.
Protecting login credentials and OTPs.
Preventing unauthorized account access.
Reporting suspicious activity.
Keeping contact information updated.

You must not share verification codes or impersonate another person.

UpNow24 may temporarily restrict or suspend an account where reasonably necessary to investigate fraud, misuse, security risks, or violations of these Terms.

Users may request account deletion through available account controls or official support channels, subject to lawful data-retention requirements.

5. Food Delivery Services

UpNow24 may enable customers to browse menus and place orders with participating restaurants, cafés, cloud kitchens, and food vendors.

Food preparation, ingredients, hygiene, packaging, allergen information, and applicable food safety compliance are primarily the responsibility of the relevant food business operator.

Menu availability, pricing, preparation times, and estimated delivery times may vary.

Customers should verify food ingredients and allergen information with the restaurant before ordering when necessary.

Orders may be rejected or cancelled due to product unavailability, service limitations, operational issues, or other legitimate reasons.

Refunds and cancellations will be handled according to the applicable disclosed policy and consumer protection laws.

6. Shopping and Local Marketplace

UpNow24 may allow participating merchants to list groceries, electronics, clothing, furniture, household essentials, and other products.

Merchants are responsible for the accuracy of their product listings, pricing, descriptions, authenticity, warranties, and applicable statutory obligations.

Product images may be illustrative, and minor variations may occur.

Customers should review product specifications, delivery charges, return eligibility, and warranty information before purchasing.

Where UpNow24 is not the seller of record, the relevant merchant is responsible for fulfilling seller obligations, without limiting any legal responsibilities applicable to UpNow24.

7. Pharmacy and Healthcare Products

Pharmacy-related services may be offered through participating pharmacies and authorized providers.

Prescription medicines must only be supplied in accordance with applicable laws, including valid prescription requirements where necessary.

Participating pharmacies are responsible for maintaining required licenses, verifying prescriptions, dispensing medicines appropriately, and complying with pharmaceutical regulations.

UpNow24 does not provide medical diagnoses, prescribe medicines, or replace qualified medical professionals.

Information displayed on the Platform is not intended as personalized medical advice.

Medicine returns, cancellations, and refunds may be restricted where permitted by applicable law due to safety, storage, hygiene, or regulatory requirements.

For medical emergencies, users should immediately contact appropriate emergency medical services.

8. Used Items Marketplace

The Used Items Marketplace enables users to discover, list, buy, and sell eligible pre-owned products.

Sellers must provide accurate information regarding product condition, ownership, functionality, price, and known defects.

Users must not list:

Stolen or illegally obtained products.
Counterfeit or prohibited goods.
Products that violate intellectual property rights.
Illegal weapons, controlled substances, or other prohibited items.
Fraudulent or misleading listings.

Buyers are encouraged to verify product condition, ownership, authenticity, and relevant documents before completing transactions.

Unless expressly stated otherwise, UpNow24 does not independently inspect, certify, or guarantee every user-listed product.

Transactions between independent buyers and sellers remain subject to applicable laws and the specific terms agreed between those parties.

Users should avoid sharing sensitive financial information or making suspicious advance payments.

UpNow24 may remove listings that violate applicable policies or laws.

9. Property Marketplace

UpNow24 may provide a platform for listing residential, commercial, rental, and lease properties.

Property owners, agents, and other listing providers are responsible for the accuracy and legality of their listings.

Users should independently verify:

Property ownership and title documents.
Seller or landlord identity.
Applicable approvals and registrations.
Property location and physical condition.
Outstanding dues and encumbrances.
Contract terms and payment requirements.
RERA registration or other regulatory requirements, where applicable.

UpNow24 does not guarantee property ownership, legal title, possession, valuation, or the completion of any transaction unless expressly agreed in a separate written arrangement.

Property transactions should be completed using appropriate legal documentation and professional advice.

10. Gadi Bazar – Vehicle Marketplace

Gadi Bazar may enable users and participating dealers to list, discover, buy, or sell new and used vehicles.

Sellers must provide accurate vehicle details, including ownership, registration, condition, and other relevant information.

Before purchasing a vehicle, buyers should independently verify:

Registration Certificate (RC).
Insurance details.
Vehicle identification and chassis numbers.
Ownership and transfer eligibility.
Loan or hypothecation status.
Outstanding challans or liabilities.
Vehicle condition and service history.

UpNow24 does not automatically guarantee vehicle condition, ownership, authenticity, or transfer completion.

Vehicle ownership transfers and related documentation must comply with applicable transport regulations.

11. Car Rental and Taxi Booking

Transportation services may be provided by independent vehicle owners, drivers, fleet operators, or rental partners.

Participating providers are responsible for applicable permits, vehicle registration, insurance, driver licensing, roadworthiness, and legal compliance.

Customers must follow applicable booking conditions and transportation laws.

Estimated fares, travel times, and vehicle availability may change due to traffic, demand, route variations, and operational circumstances.

Additional charges, cancellation fees, security deposits, or waiting charges must be disclosed where applicable.

Users must not engage in unsafe, abusive, or unlawful conduct during transportation services.

UpNow24 may assist with complaints involving participating transportation partners, subject to its role and applicable law.

12. Parcel Pickup and Delivery

UpNow24 may facilitate local parcel pickup and delivery through participating delivery partners.

Customers are responsible for providing accurate sender and recipient details, declaring parcel contents where required, and ensuring suitable packaging.

Prohibited shipments include illegal substances, dangerous materials, explosives, unlawful weapons, and other items restricted by applicable law or delivery policies.

Certain fragile, perishable, high-value, or restricted items may require special handling or may not be accepted.

Delivery estimates are not guaranteed unless explicitly stated.

Responsibility for loss, damage, delays, or failed delivery will be determined according to the applicable service terms and law.

13. Home and Professional Services

UpNow24 may connect users with independent electricians, plumbers, repair technicians, maintenance providers, and other professionals.

Service providers are responsible for their qualifications, licenses where required, workmanship, safety practices, and compliance with applicable laws.

Customers should review the scope of work, service charges, material costs, and any warranty terms before authorizing work.

Unless explicitly stated, UpNow24 does not guarantee the quality or outcome of services performed by independent providers.

Complaints may be submitted through official support channels.

14. Orders, Pricing, and Payments

Product and service prices may be determined by participating merchants or service providers.

Applicable taxes, delivery charges, platform fees, handling charges, and other payable amounts should be displayed before the customer confirms a transaction.

Payment methods may include supported online payment options, UPI, cards, payment gateways, cash on delivery, or other available methods.

Payment options depend on service availability and applicable payment provider conditions.

Users must not misuse payment systems, initiate fraudulent transactions, or provide unauthorized payment information.

In the event of a payment failure, duplicate charge, or incorrect transaction, users should contact UpNow24 support with the relevant transaction details.

15. Cancellations, Returns, and Refunds

Cancellation, return, and refund eligibility depends on the service category, product type, order status, merchant policy, and applicable law.

For example:

Food orders may have limited cancellation eligibility after preparation begins.
Shopping products may be eligible for returns subject to disclosed conditions.
Medicines may have legally permitted return restrictions.
Rental and taxi bookings may have applicable cancellation charges.
Marketplace transactions between independent users may follow their agreed terms, subject to applicable consumer protections.

Any applicable non-refundable charges or cancellation fees should be disclosed before confirmation.

Approved refunds will be processed through an available and appropriate payment method, subject to payment provider processing times.

Nothing in these Terms limits statutory rights to refunds, replacements, or other remedies under applicable consumer protection laws.

16. Delivery and Service Availability

Delivery and service availability depend on location, operating hours, participating partners, weather, traffic, and other operational factors.

Estimated delivery or service completion times are approximate unless expressly guaranteed.

UpNow24 may temporarily limit service availability due to maintenance, technical issues, safety concerns, or circumstances beyond reasonable operational control.

17. Offers, Discounts, and Promotions

UpNow24 may display promotional offers, discount codes, cashback campaigns, Happy Hour offers, Buy One Get One promotions, and other marketing campaigns.

Each promotion may have separate eligibility requirements, validity periods, usage limits, and participating merchants.

Offers cannot necessarily be combined unless expressly permitted.

UpNow24 may reject fraudulent promotional activity and may correct genuine pricing or promotional errors, subject to applicable law.

18. Merchant, Vendor, and Service Provider Responsibilities

Participating businesses and service providers must:

Provide accurate business and service information.
Maintain applicable licenses and registrations.
Follow consumer protection and safety regulations.
Fulfill accepted orders and commitments.
Maintain transparent pricing.
Avoid counterfeit, unsafe, or prohibited products.
Respect customer privacy.
Cooperate with legitimate customer complaints and dispute resolution.

Separate vendor, rider, merchant, or partner agreements may apply.

19. Delivery Partner Responsibilities

Delivery partners must comply with applicable laws, road safety requirements, and operational instructions.

They must handle orders responsibly, respect customer information, and avoid misconduct.

Delivery partners may be independent contractors or associated with participating third-party providers, depending on the applicable arrangement.

20. AI-Powered WhatsApp Support

UpNow24 may provide automated customer assistance through an AI-powered WhatsApp support system.

Official WhatsApp Support: +91 8982049143

The AI assistant may help users with general inquiries, platform information, common questions, and support guidance.

Users acknowledge that:

AI-generated responses may occasionally be inaccurate or incomplete.
AI assistance does not replace professional medical, legal, or financial advice.
Sensitive information such as passwords, OTPs, and complete payment credentials should never be shared through chat.
Certain issues may require human review.
Support conversations may be processed for service delivery, quality, security, and complaint handling as described in the applicable Privacy Policy.

Use of WhatsApp is also subject to WhatsApp's applicable terms and privacy practices.

21. User Conduct and Prohibited Activities

Users must not:

Engage in fraud, impersonation, or identity theft.
Publish false or misleading listings.
Harass or threaten other users.
Upload unlawful, offensive, or infringing content.
Attempt unauthorized access to Platform systems.
Distribute malware or malicious code.
Manipulate reviews, ratings, orders, or promotions.
Misuse customer or vendor information.
Use the Platform for prohibited commercial activities.

Violations may result in content removal, account restrictions, suspension, or appropriate legal action.

22. User-Generated Content

Users may submit reviews, ratings, product listings, photographs, descriptions, and other content.

Users retain ownership of their original content but grant UpNow24 a non-exclusive, worldwide, royalty-free license to host, display, reproduce, and technically process that content as reasonably necessary to operate, promote, and improve the Platform, subject to applicable law and privacy rights.

Users must have the necessary rights to submit content.

UpNow24 may moderate or remove unlawful, fraudulent, or policy-violating content.

23. Intellectual Property

The UpNow24 name, branding, logos, application design, software, original graphics, and other proprietary materials are protected by applicable intellectual property laws.

Users may not copy, reproduce, distribute, modify, reverse engineer, or commercially exploit protected Platform materials without authorization, except where permitted by law.

Third-party trademarks and content remain the property of their respective owners.

24. Privacy and Data Protection

UpNow24 respects user privacy and aims to handle personal information responsibly.

Information may be processed for account management, order fulfillment, payments, customer support, security, service improvement, and other disclosed lawful purposes.

Data handling is governed by the UpNow24 Privacy Policy and applicable Indian data protection laws, including relevant provisions of the Digital Personal Data Protection Act, 2023, as and when applicable.

Users should review the Privacy Policy for information about personal data collection, processing, sharing, retention, and available rights.

25. Third-Party Services

The Platform may integrate with third-party payment gateways, mapping providers, communication services, logistics providers, or other external systems.

Such services may be governed by their respective terms and privacy policies.

UpNow24 is not responsible for independent third-party activities beyond its applicable contractual or legal responsibilities.

26. Platform Availability and Technical Issues

UpNow24 aims to maintain a reliable and accessible digital platform.

However, uninterrupted or error-free availability cannot be guaranteed.

Temporary interruptions may occur due to maintenance, software updates, server issues, connectivity problems, cybersecurity incidents, or circumstances outside reasonable control.

We may update, improve, modify, or discontinue Platform features, subject to applicable legal obligations.

27. Disclaimers

To the extent permitted by law, the Platform and its features are provided on an "as available" basis.

UpNow24 does not guarantee that every independent merchant listing, user-generated advertisement, or third-party service will be accurate, available, or suitable for a particular purpose.

Users should exercise reasonable judgment when dealing with independent buyers, sellers, property owners, vehicle dealers, and service providers.

Nothing in this section excludes warranties, duties, or remedies that cannot lawfully be excluded.

28. Limitation of Liability

To the maximum extent permitted by applicable law, UpNow24 will not be responsible for indirect or consequential losses arising solely from circumstances outside its reasonable control.

Liability for particular transactions will depend on UpNow24's actual role, contractual commitments, applicable law, and the circumstances of the claim.

Nothing in these Terms excludes or restricts liability for fraud, willful misconduct, or any responsibility that cannot legally be excluded.

These Terms do not override mandatory consumer rights.

29. Complaints and Dispute Resolution

Customers may raise complaints through the official support channels.

Users should provide relevant details such as order ID, transaction reference, service category, screenshots, and a description of the concern.

UpNow24 will review complaints and work toward appropriate resolution based on the facts, applicable policies, and legal requirements.

Where a dispute involves an independent merchant or service provider, UpNow24 may coordinate with that provider as appropriate.

Users retain the right to approach competent consumer forums, regulators, courts, or other legally available dispute-resolution mechanisms.

30. Account Suspension and Termination

UpNow24 may suspend, restrict, or terminate access where reasonably justified by:

Fraud or suspected unlawful activity.
Serious violations of these Terms.
Security threats.
Repeated misuse of services.
Regulatory or legal requirements.

Where appropriate and legally permissible, users may be informed of the reason and provided a reasonable opportunity to seek review.

Termination does not automatically eliminate outstanding lawful obligations or statutory rights.

31. Changes to Terms and Conditions

UpNow24 may update these Terms to reflect changes in services, technology, business operations, or applicable laws.

The updated version will be published on the Platform with a revised effective or last-updated date.

Where required by law, material changes will be communicated through appropriate notices or consent mechanisms.

Continued use following a validly notified update may constitute acceptance where permitted by applicable law.

32. Governing Law

These Terms are governed by the applicable laws of India.

Disputes will be subject to the jurisdiction of courts or competent authorities determined under applicable law.

Nothing in these Terms restricts a consumer's right to approach a legally competent consumer commission or other statutory authority.

33. Emergency Situations

UpNow24 is not an emergency response provider.

For medical emergencies, accidents, criminal incidents, fire, or immediate threats to personal safety, users should contact the appropriate emergency services.

In India, the national emergency response number is 112.

The UpNow24 founder escalation number is intended only for urgent Platform-related matters.

34. Official Contact Information

For questions, complaints, assistance, or concerns regarding these Terms and Conditions, please contact:

UpNow24 – Customer Support

AI-Powered WhatsApp Support:
+91 8982049143

WhatsApp Link:
https://wa.me/918982049143

Customer Support Email:
[email protected]

General & Business Inquiries:
[email protected]

Founder:
Abhishek Bhalse

Emergency Platform Escalation:
+91 9111327777

Official Website:
https://www.upnow24.com

35. Final Acknowledgment

By accessing or using UpNow24, you acknowledge that you have read and understood these Terms and Conditions and agree to comply with them.

We are committed to improving our Platform, supporting local businesses, protecting customer interests, and creating a more convenient digital experience.

UpNow24 – Your City. Your Needs. One Super App.

Everything You Need, All in One Place!

Terms and condition