Welcome to Upnow24.

Upnow24 is a multi-service digital platform operated by UpNow24 Services and developed by ONEIOO TECHNOLOGY.

At UpNow24 Services ("Company", "we", "our", or "us"), we are committed to protecting the privacy, security, and personal information of our users.

This Privacy Policy explains how we collect, use, process, store, share, retain, and protect personal information when you access or use the Upnow24 mobile application, website, and related services.

Upnow24 connects customers with local merchants, restaurants, stores, pharmacies, delivery partners, and transportation service providers.

Our services include:

Food Ordering and Delivery
Grocery Shopping and Delivery
Pharmacy and Medicine Delivery
Local Shopping and Marketplace
Parcel Pickup and Delivery
Car Rental and Booking Services

By accessing or using Upnow24, you acknowledge the information provided in this Privacy Policy. Where required by applicable law, we will obtain your consent for processing personal information.

2. Information We Collect

We may collect personal information depending on the services and features you use.

2.1 Personal Information

Full name
Mobile phone number
Email address
Profile information
Delivery and billing addresses
Account registration information
Customer support communications

2.2 Location Information

We may collect approximate or precise location data, subject to applicable device permissions.

Location information may be used to:

Identify nearby merchants and service providers.
Determine service availability.
Provide pickup and delivery services.
Support order tracking.
Calculate delivery distances and estimated arrival times.
Facilitate parcel services and car rental bookings.

Users may manage location permissions through their device settings.

2.3 Order and Booking Information

We may collect:

Order history
Product and service selections
Delivery instructions
Pickup and drop-off locations
Booking dates and details
Order cancellation and refund information
Transaction records

2.4 Payment Information

When you make payments, relevant transaction information may be processed by authorized payment service providers.

Depending on the payment method, this may include transaction identifiers, payment status, payment method details, and refund records.

We do not ask users to disclose their UPI PIN, card PIN, or payment authentication OTP to our support team.

2.5 Device and Technical Information

Depending on the application's configuration, we may collect:

Device model
Operating system
IP address
App version
Device identifiers
Application activity
Crash reports
Diagnostic information
Security-related logs

2.6 Service-Specific Information

Certain services may require additional information.

Pharmacy: Prescription documents and medicine order details.

Parcel Delivery: Sender and recipient names, phone numbers, addresses, and parcel instructions.

Car Rental: Booking information, passenger details, and identity or driving-related information where legally required.

We aim to collect only information reasonably necessary for providing the requested service.

3. How We Use Your Information

UpNow24 Services may use your information to:

Create and manage user accounts.
Verify user identity and contact information.
Process orders and bookings.
Coordinate delivery and pickup services.
Connect customers with merchants and service providers.
Process payments and refunds.
Provide customer support.
Send transactional updates and notifications.
Improve platform usability and service quality.
Maintain platform security.
Detect and prevent fraud and unauthorized activity.
Resolve complaints and disputes.
Comply with applicable legal obligations.
Provide promotional offers where permitted by law and user preferences.

We do not use personal information for purposes incompatible with the applicable notices and permissions without an appropriate legal basis.

4. Location Data and Permissions

Upnow24 may request access to location services to provide location-based functionality.

Location data may support:

Nearby store discovery
Address selection
Delivery assignment
Order tracking
Parcel pickup and drop-off
Transportation bookings

Users can enable or disable location permissions through their device settings.

Disabling location access may limit certain features.

Any background location processing, where implemented, will be subject to applicable disclosure, permission, and consent requirements.

5. Sharing of Personal Information

We may share necessary personal information with relevant third parties to deliver our services.

5.1 Merchants and Restaurants

We may share order details, customer contact information, and delivery addresses with relevant merchants for order fulfilment.

5.2 Delivery Partners

We may share information necessary to complete pickup and delivery services, including names, contact information, addresses, and delivery instructions.

5.3 Pharmacy Partners

Prescription information and relevant customer details may be shared with authorized pharmacy partners for prescription verification and medicine fulfilment.

5.4 Car Rental Providers

Booking and verification details may be shared with transportation or rental service providers when required for a requested service.

5.5 Payment Providers

Information necessary for payment processing, transaction verification, and refunds may be shared with authorized payment providers.

5.6 Technology Service Providers

We may use technology providers for hosting, application maintenance, messaging, notifications, analytics, security, and customer support.

ONEIOO TECHNOLOGY, as the application developer, may access information when authorized by UpNow24 Services and necessary for application development, technical maintenance, troubleshooting, or security support.

5.7 Legal and Regulatory Authorities

We may disclose information where legally required or in response to valid legal processes.

We do not authorize third-party service providers to use personal information for unrelated purposes.

6. Food, Grocery, and Shopping Services

When customers place orders through Upnow24, relevant order and delivery information may be shared with participating businesses and delivery partners.

Participating merchants are responsible for their own products, applicable licences, inventory, and fulfilment obligations.

UpNow24 Services may process order information to facilitate purchases, delivery, refunds, complaints, and customer support.

7. Pharmacy and Medicine Delivery

Pharmacy services may involve processing health-related or prescription information.

Where required, prescription medicines must be supplied by appropriately authorized pharmacy providers in accordance with applicable laws.

Prescription information may be used to verify and fulfil medicine orders, coordinate delivery, and comply with applicable legal requirements.

Access to such information should be limited to authorized personnel and relevant pharmacy service providers.

8. Parcel Delivery Services

For parcel pickup and delivery, we may process sender and recipient information, pickup and delivery addresses, contact numbers, and parcel instructions.

This information is used for shipment coordination, delivery completion, customer communication, and dispute resolution.

Users must not use parcel services for prohibited or unlawful items.

9. Car Rental and Booking Services

For car rental and transportation bookings, we may process booking details, pickup and drop-off information, contact details, and necessary verification information.

Information may be shared with relevant vehicle owners, drivers, or service providers to complete requested bookings.

Additional identity or licence verification may be required where applicable.

10. Payment Processing and Security

Payments may be facilitated through authorized third-party payment service providers.

We take reasonable steps to protect payment-related information within systems under our control.

Payment providers may apply their own security standards and privacy policies.

Users should never share sensitive payment credentials or authentication codes with unauthorized individuals.

11. Data Storage and Security

UpNow24 Services uses reasonable technical and organizational safeguards designed to protect personal information from unauthorized access, misuse, disclosure, modification, and loss.

Security measures may include:

Secure network connections
Authentication controls
Role-based access restrictions
Security monitoring
Restricted administrative access
Appropriate safeguards for stored information

Although we seek to protect user information, no electronic storage or transmission system can guarantee absolute security.

12. Data Retention

We retain personal information for as long as reasonably necessary to:

Maintain user accounts
Provide requested services
Fulfil transactions
Manage refunds and disputes
Prevent fraud
Comply with legal and regulatory obligations
Maintain legitimate business records

Retention periods depend on the category of data, its purpose, and applicable legal requirements.

When information is no longer required, we will delete or anonymize it unless further retention is legally required or otherwise permitted.

13. Account Deletion and Personal Data Removal

Upnow24 users may request deletion of their accounts and associated personal information.

How to Request Account Deletion

Option 1 – Website

Visit:

https://app.upnow24.com/contact-us

Submit an account deletion request through the contact form.

Option 2 – Email

Send an email to:

[email protected]

Subject: Upnow24 Account Deletion Request

Include your registered mobile number or email address so that we can identify and verify the account.

Option 3 – Mobile Application

Where an account deletion option is available in the application, users can initiate a request through that feature.

What Happens After a Deletion Request?

After verifying the request, we will process account deletion and delete or anonymize associated personal information, subject to applicable legal obligations and necessary retention exceptions.

Certain records may be retained where required for taxation, accounting, regulatory compliance, security, fraud prevention, or unresolved disputes.

We may contact the user if additional verification is reasonably necessary.

Account deletion is intended to remove the account and associated eligible personal data, not merely deactivate the account.

14. User Privacy Rights

Subject to applicable laws, users may request to:

Access information about their personal data.
Correct inaccurate information.
Update account information.
Withdraw consent where applicable.
Request deletion of eligible information.
Raise privacy-related complaints.

Requests can be submitted to:

[email protected]

We will review and respond to requests in accordance with applicable law.

15. Notifications and Communications

Upnow24 may send notifications relating to:

Order confirmation
Delivery updates
Booking confirmations
Refund status
Account security
Customer support
Service announcements

Promotional messages may be sent where legally permitted and subject to applicable preferences.

Users can control push notification permissions through their device settings.

16. Third-Party Services and Integrations

Upnow24 may integrate external services for:

Maps and location functionality
Payments
Authentication
Hosting and cloud infrastructure
Analytics and diagnostics
SMS and email communications
Push notifications
Customer support

These services may process relevant information according to their own privacy policies and applicable agreements.

The use of third-party services does not remove our responsibility to handle personal information appropriately.

17. Children's Privacy

Upnow24 is a general consumer service and is not specifically directed toward children.

Where applicable law requires parental or guardian consent for the processing of a child's personal information, we will seek the necessary authorization before such processing.

If a parent or legal guardian believes a child's personal information has been processed improperly, they may contact us at [email protected].

We will review the request and take appropriate action.

18. Cookies and Similar Technologies

Our website or web-based services may use cookies and similar technologies to support functionality, security, preferences, and performance.

Where required, we will provide appropriate notices and choices concerning optional tracking technologies.

Users may manage cookie settings through their browser.

19. Data Processing and International Service Providers

Some service providers may process or store information using systems located outside the user's state or country.

Where international data processing occurs, we will apply appropriate safeguards and comply with applicable legal requirements.

20. Legal Compliance

UpNow24 Services aims to handle personal information in accordance with applicable laws and regulations in India, including relevant provisions of the Digital Personal Data Protection Act, 2023 and associated rules as they become applicable.

Service-specific processing, including pharmacy and payment-related information, is also subject to applicable laws.

21. Changes to This Privacy Policy

We may update this Privacy Policy when our services, legal obligations, security practices, or data processing activities change.

Updates will be published with a revised effective date.

Where required, users will receive additional notice or be asked to provide consent for material changes.

We encourage users to review this Privacy Policy periodically.

22. Contact Information

If you have questions, complaints, privacy concerns, or account deletion requests, please contact us.

Company / Service Operator: UpNow24 Services

Application Name: Upnow24

Application Developed By: ONEIOO TECHNOLOGY

Website: https://app.upnow24.com

Support & Privacy Email: [email protected]

Account Deletion and Support: https://app.upnow24.com/contact-us

Business Address: M4X2+GGQ, Sendhwa, Madhya Pradesh 451666, India

Country: India

Upnow24 is operated by UpNow24 Services.

Application developed by ONEIOO TECHNOLOGY.

Privacy policy